Full Job Description
Job Title: Digital Content Strategist
Company: Amazon
Location: New England
Are you a creative thinker with a passion for digital storytelling? Do you thrive in collaborative environments where your ideas can spark innovation? If so, Amazon invites you to apply for our Digital Content Strategist position based in the vibrant New England region! Join a leading company that values diversity, embraces evolution, and is dedicated to cutting-edge technology and unmatched customer service.
About Amazon
Amazon is a leader in e-commerce and cloud computing, constantly pushing the boundaries with our innovative products and services. We are committed to improving the lives of our customers and offer a diverse range of opportunities for growth and career advancement. Join our talented team and shape the future of online shopping!
Position Overview
As a Digital Content Strategist at Amazon, you will be an integral part of our marketing team, leveraging your expertise to formulate and execute effective content strategies that drive engagement, enhance brand visibility, and support business goals. Your creative insights will be essential in developing compelling narratives that resonate with our audience.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with Amazon's objectives and customer needs.
- Conduct thorough audience research and competitive analysis to inform content development.
- Collaborate with cross-functional teams, including marketing, SEO, social media, and product teams, to deliver cohesive content campaigns.
- Oversee the creation of various content formats, including blog posts, articles, infographics, videos, and social media posts.
- Optimize content for SEO and maximize organic traffic through strategic keyword placement, backlinking, and technical optimization.
- Monitor and analyze performance metrics using tools like Google Analytics to assess the effectiveness of content strategies and make data-driven adjustments.
- Stay up-to-date with industry trends, content innovations, and emerging technologies to consistently enhance Amazon's digital presence.
- Lead brainstorming sessions to generate fresh ideas for content that captures audience attention and drives engagement.
- Train and mentor junior team members in content strategy and best practices.
- Manage external partnerships with freelance writers and content creators, ensuring alignment with Amazon’s branding and guidelines.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in content strategy, marketing, or related fields, preferably in a tech or e-commerce environment.
- Proven track record of developing and executing successful digital content strategies.
- Strong understanding of SEO principles and digital marketing techniques.
- Ability to analyze data and derive actionable insights to enhance content performance.
- Exceptional writing, editing, and communication skills, with an eye for detail.
- Experience with content management systems (CMS) and familiarity with HTML and website management.
- Creativity and innovative thinking, combined with strong organizational skills and the ability to handle multiple projects simultaneously.
- A collaborative mindset, with experience working in a team-oriented environment.
What We Offer
At Amazon, we take pride in offering a comprehensive benefits package to ensure your health and well-being. In addition to a competitive salary, our benefits include:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with employer matching
- Generous paid time off and holiday leave
- Employee discounts and exclusive offers
- Access to professional development and continuing education programs
- A creative and dynamic work environment where innovative ideas are celebrated
A Diverse and Inclusive Workplace
Amazon embraces diversity and is committed to creating an inclusive work environment. We encourage applications from individuals of all backgrounds and experiences. We believe that a diverse workforce enables us to better serve our customers and foster a culture of creativity and innovation.
How to Apply
If you are ready to take the next step in your career as a Digital Content Strategist, we invite you to submit your application today! Please include your resume and a captivating cover letter that illustrates why you are the perfect fit for this role. Amazon is excited to welcome an innovative strategist like you into our team!
Join Us!
Come be a part of something bigger at Amazon. Your voice matters, and your ideas can make a difference. We look forward to reviewing your application for the Digital Content Strategist position in New England!